Christ Alone co. is a faith-based minimal lifestyle fashion brand. They are on a mission to create high-quality products that will help their current and future customers express their faith in Christ and Christ alone. The company initially started off selling apparel via Teespring, after experiencing a taste of success, they decided they wanted to transition into being an actual brand. This transition wasn’t as easy as they anticipated, they experienced a lot of challenges that made them question the direction the company was heading.
Some of the challenges were; inconsistency in messaging, poor site design, and low average order value. They reached out to me intending to have a new website designed. However, after the 2-hour strategy session we had, I quickly realized that we had a much bigger issue to solve before even thinking about creating a custom site. I had to help them company clearly define who they were.